List Building Strategies: 4 Effective Ways To Build A Large List Of Hungry Prospects

Now you need list building strategies

List building is probably the most crucial thing you could do to consistently build your business and maintain a steadily rising income.

How would you feel if you could rake in thousands of dollars for just sending out one email?
Pretty good I'd bet. Well that's exactly what targeted list building can do for you.

Once you have your list, you can almost make cash at will with just one click of a mouse,  as long as you promote a good product and you have a close bond with your subscribers.

Think of it this way: let's say you have a list of even just 5000 people and you send out an email with a product that you get $20 for. Even if just 1% purchased that product, you just pocketed a cool thousand dollars!

So without further adieu, here are some proven techniques to build your list fast:

List Building Strategy # 1: Make a compelling offer, but don't offer too much.

I'm sure you've seen plenty of opt in pages, but what you may not have noticed is the incentive. Sometimes people don't offer much; and yet sometimes they may also offer too much, which makes for a difficult thing to keep up with.

You want to find a good balance. You, of course, must offer something or the public will simply overlook your opt in; but then if you offer everything in one go, they won't have a reason to stay on your list. So what can we do in this situation?

You can offer something like a 7-day course in which the subscriber will get a new email everyday for 7 days on "how to do something."  After those 7 days are up, you could simply market them a much larger, more in-depth course that will bring them to the next level. If the 7-day course has helped them, people would be more than willing to grab something that would help them even more.

But what about making them stay after they finished the free course (and hopefully ordered the paid one)? You could tell them that you will give them more useful gifts from time to time; but make sure you keep your promise. You could join some PLR or resale right site and find quality stuffs that you can give away to your list every now and then. That would be a major factor for them to stay.

List Building Strategy # 2: Build more than a list; build relationships.

Building just a list of subscribers isn't enough to keep your clients happy. If you treat them like numbers on a list, you will not get a good response and most likely you won't keep them on your list very long.

When your list has questions, answer them fully and wholeheartedly with compassion for the subscriber's problem. This will instill confidence that you are the authority on the subject matter.

Once you have established great relationships with your list and have gained their trust, these people will also be more likely to tell their friends about you, and buy any product you promote (if they need or want it).

After you have gained their trust, you don't want to break it by offering them bogus products or ignoring their problems. Put your list as one of your top priorities to ensure your success.

List Building Strategy # 3: Make it easy to sign up and have an opt-in section everywhere.

You have a network of sites and web 2.0 properties. You are going to have visitors coming to you from all different pages, not necessarily just one. Knowing this, you should have an opt in section - or at least an attractive link to your squeeze page -  on as many of these pages as possible.

On top of having as many opt in sections as you can, you should also make it real easy to sign up. If your potential subscriber is staring at an opt-in section that is asking them for 20 different pieces of information, they will be very reluctant to sign up.

Keep it short, simple and to the point. Getting their name and e-mail address is enough in most cases.

List Building Strategy # 4: Buy the ad, not the list.

It can take some time to build a good extensive list, and people are always looking for shortcuts. Well buying lists is not the way to go.

Yes you may be able to buy a large list and feel confident that you can market to it, but there's a couple problems with doing this.

The first being that nine times out of ten when you are buying a list, you are buying from a spammer, and they did not get their list ethically and most likely used spamming tactics to gather the info.

The other problem, and probably most important one, is that you have no idea if these are targeted prospects - even if the list was built ethically. This list you bought could have been built with tons of different methods and you have no way of knowing if the audience is targeted to your niche.

You must have a targeted audience if you're going to market anything. If you are in the golf niche and you buy a list, there's a very good chance there are from all different niches - maybe dog training or pet supplies, maybe they were looking for movie info or PC games.

Now none of those people would be interested in being on your golf list, because it has nothing to do with what they originally gave their info away for.

What you could do is pay for a solo ad in a newsletter that caters to your niche. If you're in the natural health niche for example, you could pay to advertise your squeeze page in a natural health newsletter. That way, all the people who subscribed to your list are interested in the information you're providing.

Implement these list building strategies to grow your list fast so you can have more targeted prospects to market to.

Increase Online Traffic: 3 Techniques To Generate Hordes Of Traffic To Your Sites

How To Generate Hordes Of Traffic To Your Sites

Learning how to increase online traffic is the number one priority that all internet marketers need to focus on. The volume of traffic, or lack thereof, determines how successful your online endeavors will be.

Getting the traffic you desire is not based on luck; it is simply an art that needs to be tested and applied. The more you test and find out the things that work and don't work, the better you will get at it; and before you know it, you would be able to conjure up visitors anywhere and anytime you want to.

Here are 3 excellent tips to increase online traffic and grab those hungry visitors.

Traffic Generation Technique # 1: Web 2.0

Set up multiple sites like blogger, hubpages and squidoo lenses; and then ping them all. Pinging is an online service that sends out the word about your web 2.0 properties being created or updated. These crawlers go out, collect information, and send them back to the search engines to be indexed.

You also need to be sure to update your web 2.0 properties regularly to increase your online traffic. Search engines look for new, original and unique content; so if your blog or site hasn't been updated in  months, then the search engines might simply overlook them.

Be sure to stay active in the community. Reading and commenting on other web 2.0 properties in your niche will show your active participation in the online community and boost your credibility; hence, it will be easier to persuade people to go over to your site and check out what more you have to say.

Simply add your URL at the end of a comment you leave on someone else's blog or site, but you must be informative! You shouldn't just comment "nice post" and then add your URL. This will look like you aren't active and you're just trying to get some links to yourself; and nine times out of ten, you will be passed over by other users.

Traffic Generation Technique # 2: Forums

There are tons of forums in a million different niches. You can see what the hot topics are and what people are talking about. This can help in choosing exactly what you're going to be marketing in the first place.

Knowing what the hot topics are - and knowing what problems the people in your niche are facing - can help you build a structure in which to market exactly what people are looking for.

Join in on the conversation and be informative. Give useful advice to resolve their problems. Give them tips or tricks to help them along the way.

Some forums allow what's called a signature file; others don't because they discourage marketing. Search for the forums that allow signature files and post in these forums.

In this signature box, you should put the URL of your website. Don't just put your link; add a little bit of information like "Remove unsightly blemishes and be acne free today!" and turn the whole sentence into a link to your site.

One Ridiculously Simple Email That’ll Get More People to Click

One Ridiculously Simple Email That’ll Get More People to Click

Every email marketer I’ve talked to eventually faces one problem:

They struggle to consistently send emails to their subscribers.

This is a big problem.

Because if you don’t send regular and valuable emails, your audience will quickly become disengaged.

And here’s the scary part: disengagement leads to unsubscribes, poor deliverability and spam complaints. And eventually, subscribers will become so cold that they’ll stop opening your emails.

Many businesses realize the importance of a regular email frequency and send multiple emails each month. In fact, in 2016, 38 percent of businesses sent two to three emails each month while 28 percent sent four to five emails each month, according to The DMA.

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But you may not have time to send this many emails. Or, perhaps, you have no idea what content to send your subscribers.

So what’s the solution?

There’s one simple email that’ll help.

The blog newsletter email.

In this post, I’ll walk you through all the strategies and tricks I’ve learned for creating amazing blog newsletters.

Our formula for an epic blog newsletter (Or, everything you should put inside this email)

Blog newsletter emails, sometimes referred to as blog digests, keep subscribers engaged and encourage them to read and share your content. And the best part? You can create them in under 30 minutes!

Because you can follow the same process and use the same structure every time you send this email, you don’t need to spend time brainstorming a new whole concept.

And, the content of these emails is short. Which means you can spend less time writing.

Your blog newsletter email should include links to your most recent blog posts, as well as older and popular or still relevant blog content.

Although we call it a blog newsletter, you can share any of your content in this email, like webinars, videos, courses and podcast episodes.

For each piece of content you include, write a short synopsis that’ll interest your subscribers and get them to click on and read the post.

I typically include three or four different posts or pieces of content. We’ve found that this number of posts gives subscribers options to choose from without overwhelming them.

The right frequency: How often you should send to get maximum engagement

Spoiler: There’s no magic email frequency that leads to the best results.

But here’s the key:

Commit to a schedule and stick with it.

When you send your email regularly (like every Monday morning, for example), your audience knows when to expect it. And if they love your content, they’ll look for that email in their inbox on the day they expect to receive it. This boosts your email open and click-through rates.

You can let subscribers know when you send your newsletter in your sign up form or welcome email. Check out how my favorite email newsletter, theSkimm, does this in their sign up form:

But how often should you send your own blog newsletter email?

The short answer: Your ideal send frequency is unique to you, because your audience and your business are unique.

A good rule to follow is sending emails as often as you’re able to send valuable content without annoying your subscribers.

There’s three things to consider with this: your time, your content and your audience.

Your time: Determine a frequency that works with your schedule. If you’re slammed for time every week, it might not be a good idea to commit to a daily blog newsletter.

Your content: Don’t create much content? A monthly blog newsletter may be better for you. Create tons of content? Try sending a weekly newsletter.

Your audience: Does your audience have time to read a daily newsletter? Will they forget about you if you only send an email once a month? Consider your audience’s feelings and goals when establishing a blog newsletter frequency. If you’re not sure what your audience prefers, send them a survey and ask them how often they’d like to receive your newsletter.

At the very least, you should send your blog newsletter once a month. If you send it less frequently than that, subscribers won’t be expecting it in their inbox and may forget who you are. And that can hurt your engagement.

What if I don’t have enough content? Or any at all?

Forty four percent of companies say producing enough content is their biggest challenge.

And it’s no wonder: Producing quality content on a regular basis takes time.

But here’s the good news: There are two simple tricks that’ll give you plenty of content to share.

Curate and repurpose content.

First, let’s talk about curation.

Content curation is gathering and sharing relevant content created by other people with your own audience.

By finding and sharing valuable content with your audience, you can position yourself as a thought leader and a reliable source for useful information. Your audience will benefit from the content (if you’re curating the right stuff), and you’ll have content to send them, even if you didn’t have time to create any yourself.

Some newsletters are entirely curated! And some newsletters combine their brand’s own content and curated content written by others.

Shane Parrish includes content from his own blog, Farnam Street, and content from other sites in his weekly newsletter “Brain Food”:

By doing this, Shane can send a newsletter filled with highly valuable content, which educates his subscribers and saves them the time of searching for it themselves.

The second tactic you can use to make sure you always have content on hand is repurposing your past content.

When I choose older posts for the email, I just make sure we haven’t recently shared that post with subscribers. And for new subscribers, they may have never seen this content before! So resending it is a great way to share valuable content they may have missed.

Or, you can take past content and repurpose it in a different format. For instance, you could turn a blog post into a short explainer video. Or, take a long blog post and repurpose it into a few shorter posts.

Find beautiful, free images for your newsletter (That aren’t cheesy!)

Images are a great way to make your blog newsletter more eye-catching and break up chunks of text.

However, good images can be hard to find or expensive.

But if you’d like to find high-quality, beautiful, free images, there are few sites that can help out. Try Pexels, Unsplash and StockSnap.io. We often use images from these sites for our own blog and blog newsletter.

When selecting your images, find ones that are relevant to your content and eye-catching. (Images with contrasting colors tend to catch the eye.)

For more tips on choosing the right image, read this: 5 Tips for Choosing Images That’ll Make Your Content Engagement Skyrocket.

Want an example of a company whose blog newsletter images are awesome? Check out BuzzFeed’s Tasty Newsletter. In it, BuzzFeed uses beautiful, eye-catching and relevant images to draw their subscribers in.

Pro tip: Some newsletters use images. Some don’t. Split test your newsletter to find out which works best with your audience.

How to choose the right newsletter email template

The email template you build your newsletter in impacts how people engage with your newsletter. The right template will make it easy for people to read and engage with your email. The wrong one will distract them or lose their interest.

Here are a few things you should look for in your blog digest template:

Whitespace: Choose a template with whitespace that divides sections of content. Breaking up your content this way can make your email less visually overwhelming.

Headlines: Headlines are also an important part of a good blog newsletter template. Headlines help subscribers scan your email and find the content that’s most valuable or interesting to them.

Call-to-action buttons: You can use either call-to-action buttons or hyperlinked text to link off to your newsletter content. We use call-to-action buttons, because we’ve found that they give us higher click-through rates.

Email List Creation

Email List Creation

If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing.


Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.

When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.

Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message.

A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services.

You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.

Don't The A Spammer

Don't The A Spammer

Email marketing can be very effective as long as it is not viewed as spam. This is critical because when your email marketing is viewed as spam, it will not likely be read by the recipient and may not even reach the recipient if it is trapped by the Internet service providers spam filter. For this reason it is critical for business owners to work hard to ensure the email marketing they use is not viewed as spam by either the recipient or the recipient’s Internet service provider. This article will take a look at email marketing and specifically how business owners can ensure their emails are not viewed as spam.

The distribution list for an email marketing campaign is one of the critical elements which can help to ensure the emails sent by the business owner are not viewed as spam. Before this can be accomplished it is important to understand exactly what spam is. Spam is essentially email which is unsolicited and sent for the sole purpose of advertising or promoting a product or service. Internet users receive mass quantities of spam on a daily basis. For some Internet users this quantity of spam is a huge source of frustration. Other Internet users have become so used to the amount of spam they receive that they barely even notice these emails. Neither of these scenarios bode well for business owners who are using email marketing campaigns to promote their products or services. Internet users who are angered by these spam emails may react harshly and report your emails to their Internet service providers. Internet users who do not even notice spam are likely to either automatically delete your emails and may block your email address to prevent future emails from getting through to them.

Paying special attention to your email distribution list and only including recipients who had specifically asked for additional information will help to keep your emails from being viewed as spam. One way to acquire email addresses for the purposes of orchestrating an email campaign is to ask interested customers to register with your website and specify whether or not they wish to receive future emails with additional information, advertisements or other useful tips. This ensures the recipients of your emails are genuinely interested in your products and services and are not likely to view your emails as spam.

Another way to ensure your emails are not viewed as spam is to offer recipients the option of being removed from the distribution list with each email. This is important even when the recipients specifically asked to receive these emails because they are entitled to change their opinion at any time. Offering the email recipients the opportunity to remove themselves from the email distribution list whenever they want is worthwhile because it allows recipients to have some control in the situation. This is a stark contrast to spam in which the recipients feel as though they have no control over the situation and no way to stop the spam from bombarding their inboxes on a daily basis.

Finally, business owners can help to ensure their email marketing campaign is not viewed as spam by including quality content in the emails they send to the recipients on the email distribution list. This may include providing feature articles, product reviews or a series of short useful tips which will likely be of interest to all who receive these emails. These emails may also include a soft sales pitch but this sales pitch should not be the focus of the emails. Putting too much attention on the advertising is likely to lead the recipients to assume the email is nothing more than spam. Conversely, providing quality information which is useful to the recipient and subtly urging them to perform an action such as making a purchase or investigating the details of a product can make the email seem much more worthwhile and less like spam.