One Ridiculously Simple Email That’ll Get More People to Click

One Ridiculously Simple Email That’ll Get More People to Click

Every email marketer I’ve talked to eventually faces one problem:

They struggle to consistently send emails to their subscribers.

This is a big problem.

Because if you don’t send regular and valuable emails, your audience will quickly become disengaged.

And here’s the scary part: disengagement leads to unsubscribes, poor deliverability and spam complaints. And eventually, subscribers will become so cold that they’ll stop opening your emails.

Many businesses realize the importance of a regular email frequency and send multiple emails each month. In fact, in 2016, 38 percent of businesses sent two to three emails each month while 28 percent sent four to five emails each month, according to The DMA.

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But you may not have time to send this many emails. Or, perhaps, you have no idea what content to send your subscribers.

So what’s the solution?

There’s one simple email that’ll help.

The blog newsletter email.

In this post, I’ll walk you through all the strategies and tricks I’ve learned for creating amazing blog newsletters.

Our formula for an epic blog newsletter (Or, everything you should put inside this email)

Blog newsletter emails, sometimes referred to as blog digests, keep subscribers engaged and encourage them to read and share your content. And the best part? You can create them in under 30 minutes!

Because you can follow the same process and use the same structure every time you send this email, you don’t need to spend time brainstorming a new whole concept.

And, the content of these emails is short. Which means you can spend less time writing.

Your blog newsletter email should include links to your most recent blog posts, as well as older and popular or still relevant blog content.

Although we call it a blog newsletter, you can share any of your content in this email, like webinars, videos, courses and podcast episodes.

For each piece of content you include, write a short synopsis that’ll interest your subscribers and get them to click on and read the post.

I typically include three or four different posts or pieces of content. We’ve found that this number of posts gives subscribers options to choose from without overwhelming them.

The right frequency: How often you should send to get maximum engagement

Spoiler: There’s no magic email frequency that leads to the best results.

But here’s the key:

Commit to a schedule and stick with it.

When you send your email regularly (like every Monday morning, for example), your audience knows when to expect it. And if they love your content, they’ll look for that email in their inbox on the day they expect to receive it. This boosts your email open and click-through rates.

You can let subscribers know when you send your newsletter in your sign up form or welcome email. Check out how my favorite email newsletter, theSkimm, does this in their sign up form:

But how often should you send your own blog newsletter email?

The short answer: Your ideal send frequency is unique to you, because your audience and your business are unique.

A good rule to follow is sending emails as often as you’re able to send valuable content without annoying your subscribers.

There’s three things to consider with this: your time, your content and your audience.

Your time: Determine a frequency that works with your schedule. If you’re slammed for time every week, it might not be a good idea to commit to a daily blog newsletter.

Your content: Don’t create much content? A monthly blog newsletter may be better for you. Create tons of content? Try sending a weekly newsletter.

Your audience: Does your audience have time to read a daily newsletter? Will they forget about you if you only send an email once a month? Consider your audience’s feelings and goals when establishing a blog newsletter frequency. If you’re not sure what your audience prefers, send them a survey and ask them how often they’d like to receive your newsletter.

At the very least, you should send your blog newsletter once a month. If you send it less frequently than that, subscribers won’t be expecting it in their inbox and may forget who you are. And that can hurt your engagement.

What if I don’t have enough content? Or any at all?

Forty four percent of companies say producing enough content is their biggest challenge.

And it’s no wonder: Producing quality content on a regular basis takes time.

But here’s the good news: There are two simple tricks that’ll give you plenty of content to share.

Curate and repurpose content.

First, let’s talk about curation.

Content curation is gathering and sharing relevant content created by other people with your own audience.

By finding and sharing valuable content with your audience, you can position yourself as a thought leader and a reliable source for useful information. Your audience will benefit from the content (if you’re curating the right stuff), and you’ll have content to send them, even if you didn’t have time to create any yourself.

Some newsletters are entirely curated! And some newsletters combine their brand’s own content and curated content written by others.

Shane Parrish includes content from his own blog, Farnam Street, and content from other sites in his weekly newsletter “Brain Food”:

By doing this, Shane can send a newsletter filled with highly valuable content, which educates his subscribers and saves them the time of searching for it themselves.

The second tactic you can use to make sure you always have content on hand is repurposing your past content.

When I choose older posts for the email, I just make sure we haven’t recently shared that post with subscribers. And for new subscribers, they may have never seen this content before! So resending it is a great way to share valuable content they may have missed.

Or, you can take past content and repurpose it in a different format. For instance, you could turn a blog post into a short explainer video. Or, take a long blog post and repurpose it into a few shorter posts.

Find beautiful, free images for your newsletter (That aren’t cheesy!)

Images are a great way to make your blog newsletter more eye-catching and break up chunks of text.

However, good images can be hard to find or expensive.

But if you’d like to find high-quality, beautiful, free images, there are few sites that can help out. Try Pexels, Unsplash and StockSnap.io. We often use images from these sites for our own blog and blog newsletter.

When selecting your images, find ones that are relevant to your content and eye-catching. (Images with contrasting colors tend to catch the eye.)

For more tips on choosing the right image, read this: 5 Tips for Choosing Images That’ll Make Your Content Engagement Skyrocket.

Want an example of a company whose blog newsletter images are awesome? Check out BuzzFeed’s Tasty Newsletter. In it, BuzzFeed uses beautiful, eye-catching and relevant images to draw their subscribers in.

Pro tip: Some newsletters use images. Some don’t. Split test your newsletter to find out which works best with your audience.

How to choose the right newsletter email template

The email template you build your newsletter in impacts how people engage with your newsletter. The right template will make it easy for people to read and engage with your email. The wrong one will distract them or lose their interest.

Here are a few things you should look for in your blog digest template:

Whitespace: Choose a template with whitespace that divides sections of content. Breaking up your content this way can make your email less visually overwhelming.

Headlines: Headlines are also an important part of a good blog newsletter template. Headlines help subscribers scan your email and find the content that’s most valuable or interesting to them.

Call-to-action buttons: You can use either call-to-action buttons or hyperlinked text to link off to your newsletter content. We use call-to-action buttons, because we’ve found that they give us higher click-through rates.

Email List Creation

Email List Creation

If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing.


Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.

When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.

Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message.

A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services.

You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.

Don't The A Spammer

Don't The A Spammer

Email marketing can be very effective as long as it is not viewed as spam. This is critical because when your email marketing is viewed as spam, it will not likely be read by the recipient and may not even reach the recipient if it is trapped by the Internet service providers spam filter. For this reason it is critical for business owners to work hard to ensure the email marketing they use is not viewed as spam by either the recipient or the recipient’s Internet service provider. This article will take a look at email marketing and specifically how business owners can ensure their emails are not viewed as spam.

The distribution list for an email marketing campaign is one of the critical elements which can help to ensure the emails sent by the business owner are not viewed as spam. Before this can be accomplished it is important to understand exactly what spam is. Spam is essentially email which is unsolicited and sent for the sole purpose of advertising or promoting a product or service. Internet users receive mass quantities of spam on a daily basis. For some Internet users this quantity of spam is a huge source of frustration. Other Internet users have become so used to the amount of spam they receive that they barely even notice these emails. Neither of these scenarios bode well for business owners who are using email marketing campaigns to promote their products or services. Internet users who are angered by these spam emails may react harshly and report your emails to their Internet service providers. Internet users who do not even notice spam are likely to either automatically delete your emails and may block your email address to prevent future emails from getting through to them.

Paying special attention to your email distribution list and only including recipients who had specifically asked for additional information will help to keep your emails from being viewed as spam. One way to acquire email addresses for the purposes of orchestrating an email campaign is to ask interested customers to register with your website and specify whether or not they wish to receive future emails with additional information, advertisements or other useful tips. This ensures the recipients of your emails are genuinely interested in your products and services and are not likely to view your emails as spam.

Another way to ensure your emails are not viewed as spam is to offer recipients the option of being removed from the distribution list with each email. This is important even when the recipients specifically asked to receive these emails because they are entitled to change their opinion at any time. Offering the email recipients the opportunity to remove themselves from the email distribution list whenever they want is worthwhile because it allows recipients to have some control in the situation. This is a stark contrast to spam in which the recipients feel as though they have no control over the situation and no way to stop the spam from bombarding their inboxes on a daily basis.

Finally, business owners can help to ensure their email marketing campaign is not viewed as spam by including quality content in the emails they send to the recipients on the email distribution list. This may include providing feature articles, product reviews or a series of short useful tips which will likely be of interest to all who receive these emails. These emails may also include a soft sales pitch but this sales pitch should not be the focus of the emails. Putting too much attention on the advertising is likely to lead the recipients to assume the email is nothing more than spam. Conversely, providing quality information which is useful to the recipient and subtly urging them to perform an action such as making a purchase or investigating the details of a product can make the email seem much more worthwhile and less like spam.

Personalise Your Email

Personalise Your Email

Everyone likes a personalised email. Though you might be sending the same email to thousands of subscribers, each one can have the name of the recipient. You know what I mean, as you've gotten emails with your name on it. The way this is done is when you subscriber signs the form to receive your newsletter and they have to put in their first name.

In the back end of your autoresponder program, you will be guided on how to do this, so when you type in your email: [name] this tells the program to put that person's name in this section.

In addition to asking for name and email, you can include custom fields that require subscribers to provide more information about themselves, such as the city where they live or favorite color.

Let’s say you own an animal rescue and want to provide potential new owners with information on what kind of care their pets will need. Setting up a form with selections for the type of animal, experience with fostering and current pets in the household makes it much easier to send relevant information to your subscribers.

If you send out emails to dog owners, to personalise it more you would have in the sign up form a place where they enter their dog's name. So when you send out emails it will include their pet's name. You would type something like this:

Each time you take [pet's name] out, does it want to go off in its own direction?

Do you see how more powerful this is?

With this information, you can then send relevant content based on the selections subscribers make. If someone who fills out your sign up form buys a new dog for the first time, you can send content with advice on adjusting to the new situation. If you were to send information on how to introduce cats to their new house mates, however, that wouldn’t really fit that person’s needs.

Besides your sign up form, another great way to gather information about your subscribers is through customer surveys.

With a survey, you can learn directly from the people who are already on your list. What kind of content would they like to receive from you? How often do they want to receive your emails?

When you reach out to to your customers directly, you not only get valuable feedback in return, you also show them you care about how they are doing.

As you hear from your audience, you can use your survey insight as you script your next emails.

When you write, write as if you are talking to your best friend and do it in the first person. The words you used in life are the words you use in writing your email.

How to Pack Punch To Your Emails

How to Pack Punch To Your Emails

You should have a short snappy headlines to your email. With all the rubbish and noise out there, you have to grab the attention of your subscriber fast. How do you do that? Here are some ways.

Instead of using words to everything add a picture; a picture that conveys emotion. A picture that connects with your reader and one that they can relate to. What would that be in the products you sell or the service you provide?

Here is one from PayPal. This implies that you will be able to spend more time with your family or doing the things you rather do. It implies saving time and money.

What do you have in your business that saves your customer time or money? What picture could you use? Or, what would have to be in the picture to convey that message?

Use powerful words.

Think of word that paint a mental image and that your reader can follow along.

Experiment with words you wouldn’t normally use in your next email, and be specific about the benefits a reader would gain. Use words that create mental pictures, and don’t be afraid to try ones that are unusual.

Use a little humour, too. With the right joke, you audience will enjoy it. If you can relate it to your business or a current event it would be good. You can draw readers in and with a good joke, it'll do it.

Use more pictures to describe you products instead of words. A couple of pictures will make your email short and to the point.

Use descriptive adjectives when writing, including what you put in your subject line. Here is an example: a charming home, a warm cosy fire, the fine aroma of a good wine. And then follow that with more descriptions that makes your reader to into their minds as they follow along.

Challenge yourself and write some emails that are 200 words long. See what you can describe with a short email. This is not to imply that every email should be around 200 words, some need to be longer. But don't think you have to write a long email in order to convince someone to buy from you.

Email Creation List

E-mail List Creation

If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing.


Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.

When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.

Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message.

A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services.

You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.
         

How To Create An Email Newsletter

How To Create An Email Newsletter

It not hard as you might think. Check out this video...



Send Your First Email Newsletter Today - AWeber Communications

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Becoming A Master Email Marketer

Becoming A Master Email Marketer

Do you understand email marketing? If you do not, you do not have to worry just yet. This is because the concept of email marketing is relatively new and many business owners have not started to take advantage of this wonderful marketing tool yet. However, there are some savvy business owners who are already employing email marketing techniques to create additional business for themselves and to gain an advantage over the competition. While not having a great deal of knowledge about email marketing is not an immediate threat to your business, you should start learning about this concept to ensure it does not become a problem for you later as more and more business owners in your niche begin to take advantage of the concept of email marketing. This article will provide information on email marketing which should be useful to business owners who do not have experience with the subject matter.

Business owners should first understand the options available to them in terms of email marketing. The most common options include sending out mass emails with promotional materials, publishing and distributing e-newsletters and offering correspondence courses via email. The advantage to all of these marketing strategies is the ability to reach a worldwide audience. Unlike traditional methods of marketing such as television and radio ads or print media ads which only reach an audience in a limited area anyone with access to the Internet can benefit from your email marketing techniques.

Mass emails are the most popular form of email marketing. This includes emails which are sent to hundreds, thousands or even millions of recipients at once. The problem with this type of marketing is the potential for having your emails viewed as spam. This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you.

E-newsletters are also becoming increasingly popular as a form of email marketing. E-newsletters can be a simple or as complex as you prefer and may include text, graphics, advertisements, links or any combination of these elements. One of the first decisions you will have to make is whether you wish to make your e-newsletter strictly text or include graphics in the e-newsletter. If you are on a tight budget, it may be worthwhile to only include text to avoid the need to hire a graphic artist. You may be able to incorporate graphics yourself but they won’t look nearly as professional as the graphics provided by a professional. Likewise you can certainly write your own copy for your e-newsletter but you will likely create a much better impression if you hire a qualified professional writer to create the content for you instead.

Hiring a professional graphic artist and a professional writer may seem like an extraneous expense but it is actually quite important. Your e-newsletter may be the first impression many potential customers get of you and your work so it is important to make sure everything is of the highest quality.

Correspondence courses offered via email is the final email marketing strategy we will discuss. These courses may be either offered for a fee and turn into a source of income themselves or they may be made available for free. The theory behind offering these courses for free is they often contain subtle advertising urging visitors to invest in the products and services offered by your business. Whether you charge for your email correspondences courses or offer them for free, care should be taken to ensure the information contained in these courses is completely accurate. This is critical because potential customers who receive these email courses will be judging your business based on the quality and accuracy of these email courses. If they are filled with errors the potential customer may doubt the quality of your work and seek out the products and services offered by others including your direct competitors.

Advertising Through E-mail

Advertising Through E-mail

The subject of whether or not it is acceptable to use advertising in email market is hotly debated with some Internet marketers being strongly in favor of placing advertisements in email marketing while others are strongly against the use of advertisements in email marketing. Still others take a more neutral stance and are not either firmly for or against the use of advertising in email marketing. This article will take a look at both sides of the argument and allow the reader to formulate his own opinions on whether or not this subject is worthwhile.

There are some Internet marketers who are strongly in favor of the use of advertisements in emails distributed for marketing purposes. Those who favor the use of advertisements view the sale of advertising space on email marketing materials such as emails or e-newsletters as a way to generate profit from the email marketing itself. They also believe this tactic puts less pressure on the Internet marketer to meet the expectations of the members of the email distribution list because the emails are already generating a profit even if they do not entice the email recipients to make a purchase.

Those who are firmly against the use of advertising in email marketing feel as though this makes the advertisements seem more like spam and less like marketing materials or useful information. Those on this side of the fence feel as though any advertisement in an email marketing campaign should be subtle advertising for the products and services offered by the distributor of the email and not advertisements for businesses who have paid for an advertising spot on the email. They believe the original emails are acceptable but additions to them are spam.

Still others are someone in between on the debate regarding whether or not advertising in email marketing is acceptable. In most cases these individuals believe it is acceptable for there to be advertising as long as it does not overshadow the original intent of the email. This middle of the road concept implies the Internet marketers are not firmly for or against the concept of placing advertisements on emails distributed for marketing purposes.

The information in this article is rather vague by intention because it leaves more of an opportunity for the reader to form his own opinion. This is important because the subject is largely a matter of personal preference. Each reader must decide for himself whether or not he agrees with one side or the other or chooses to take a middle of the road stance. The opinions of readers of this article may be influenced by whether or not they are considered to be marketers or consumers. This is significant because it can impact the preferences. For example consumers may be less likely to appreciate advertisements in emails intended for marketing purposes because they feel it distracts from the original products. However, marketers may be more apt to be accepting of advertising because they can understand the financial gain which is possible. When evaluating opinions about the use of advertising, it is important to note whether or not the individual offering the opinion is involved in advertising. It might be more worthwhile to seek out opinions from consumers only as they are more likely to share the beliefs of your potential customers.

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Email Marketing For Small Business

Welcome to Email Marketing For Small Business

How Email Marketing Can Skyrocket Your Business 

Do you have email marketing?
What kind of autoresponder do you use?
Do you really know how to use email marketing?
Would you like to know more about email marketing?
Do you know how to get and keep customers with email marketing?
Are you satisfied with the amount of customers you have?

If any of the above is of interest to you, stay tuned. I have a lot more share with you.

Many people don't realise how important it is to have email marketing. You might be using it but are you using it properly? Do you know how to attract and keep customers with your marketing campaign?

Seriously, take time out now and with a pen and paper write down your answers to the above questions. And prepared to take notes to learn more.

When I'm talking about email marketing, I'm not talking about sending out a regular email, where you write to your clients every now and then about an event that is coming up or just to say hello. I'm talking about having an autoresponder, were customers get pre-sent email after they sign up; I'm also talking about where customers get emails according to their purchase history.

You may have heard of this or you may not but I'll repeat it hear: “The money is in your email list.” How true this statement is. If you don't have an email list, they you are losing money. If you have list and you are not writing to your customers, it's like having no list at all.


Dear Friend,

This website is all about how business – like yours – can get more customers and keep them with an effective, “grab their attention,” newsletter.

Since I don't know you, let me start from the beginning, if you know this part, just bear with me.

First, I want to say when I talk about “autoresponder” I'm not talking about the simple ones where, when someone writes to you there is an automatic response saying, “We are out of the office now, but we'll get back to you tomorrow.” True, this is an auto response but it's not a autoresponder program. What an autoresponder program is where you automatically send customer emails at certain intervals. This is started when customers sign up to your newsletter and agree to receive your emails.

Why would you want to do this?

For the simple reason is that it engages with your customers. Unfortunately, most businesses say “Thank you,” when you leave and you never hear from them again, until you stop in or call to make an appointment. But if you, as a concerned business owner, keeps in touch with your customer via your newsletter, you can tell them more about the products you sell or the service you provide. This gives you an distinct advantage over your competitors.

Email Marketing For Business is focused on how you can attract and keep more customers by using an automated email responder.

You know the old saying, “It easier to keep a customer than to attract a new one.” And, in this computer age, there is no better way than to offer your customers a newsletter that is sent out on a regular bases to inform your customers and potential customers of what you are doing.

Nearly All Business Can Profit From Email Marketing

You may think that your type of business can not profit from email maketing. While I don't know what kind of business you are in, I can say that there is a 95% chance that you can profit from sending out your own newsletter. Within this site, Email Marketing For Business, there are (and much more will be added) examples of how business of a wide diversity have profited from email marketing and yours could very likely be one of them. So, check out this site and find out for yourself.

Your Free Email Marketing Book

With that in mind, kindly take the time to read the helpful articles that are provided free for your use and implementation. And to make sure you don't miss a single posting, kindly subscribe to our free Email Marketing Edge Newsletter. You'll get information that is hard to find.

When your subscribe, you'll get How to Beat Your Competition Email Marketing. You won't want to miss this, as it has cutting-edge advice how how to reach and hold your customers attention.

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