Personalise Your Email

Personalise Your Email

Everyone likes a personalised email. Though you might be sending the same email to thousands of subscribers, each one can have the name of the recipient. You know what I mean, as you've gotten emails with your name on it. The way this is done is when you subscriber signs the form to receive your newsletter and they have to put in their first name.

In the back end of your autoresponder program, you will be guided on how to do this, so when you type in your email: [name] this tells the program to put that person's name in this section.

In addition to asking for name and email, you can include custom fields that require subscribers to provide more information about themselves, such as the city where they live or favorite color.

Let’s say you own an animal rescue and want to provide potential new owners with information on what kind of care their pets will need. Setting up a form with selections for the type of animal, experience with fostering and current pets in the household makes it much easier to send relevant information to your subscribers.

If you send out emails to dog owners, to personalise it more you would have in the sign up form a place where they enter their dog's name. So when you send out emails it will include their pet's name. You would type something like this:

Each time you take [pet's name] out, does it want to go off in its own direction?

Do you see how more powerful this is?

With this information, you can then send relevant content based on the selections subscribers make. If someone who fills out your sign up form buys a new dog for the first time, you can send content with advice on adjusting to the new situation. If you were to send information on how to introduce cats to their new house mates, however, that wouldn’t really fit that person’s needs.

Besides your sign up form, another great way to gather information about your subscribers is through customer surveys.

With a survey, you can learn directly from the people who are already on your list. What kind of content would they like to receive from you? How often do they want to receive your emails?

When you reach out to to your customers directly, you not only get valuable feedback in return, you also show them you care about how they are doing.

As you hear from your audience, you can use your survey insight as you script your next emails.

When you write, write as if you are talking to your best friend and do it in the first person. The words you used in life are the words you use in writing your email.