How to Pack Punch To Your Emails
You should have a short
snappy headlines to your email. With all the rubbish and noise out
there, you have to grab the attention of your subscriber fast. How do
you do that? Here are some ways.
Instead of using words
to everything add a picture; a picture that conveys emotion. A
picture that connects with your reader and one that they can relate
to. What would that be in the products you sell or the service you
provide?
Here is one from
PayPal. This implies that you will be able to spend more time with
your family or doing the things you rather do. It implies saving time
and money.
What do you have in
your business that saves your customer time or money? What picture
could you use? Or, what would have to be in the picture to convey
that message?
Use powerful words.
Think of word that
paint a mental image and that your reader can follow along.
Experiment with words
you wouldn’t normally use in your next email, and be specific about
the benefits a reader would gain. Use words that create mental
pictures, and don’t be afraid to try ones that are unusual.
Use a little humour,
too. With the right joke, you audience will enjoy it. If you can
relate it to your business or a current event it would be good. You
can draw readers in and with a good joke, it'll do it.
Use more pictures to
describe you products instead of words. A couple of pictures will
make your email short and to the point.
Use descriptive
adjectives when writing, including what you put in your subject line.
Here is an example: a charming home, a warm cosy fire, the fine aroma
of a good wine. And then follow that with more descriptions that
makes your reader to into their minds as they follow along.
Challenge yourself and
write some emails that are 200 words long. See what you can describe
with a short email. This is not to imply that every email should be
around 200 words, some need to be longer. But don't think you have to
write a long email in order to convince someone to buy from you.
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